Emiko Sato

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Emiko Sato
Adventure Travel Guide｜Nature Learning Instructor｜Cultural Practitioner
─ Designer of experiential value, connecting nature, culture, and local communities ─
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【ABOUT】
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Calligraphy practiced since the age of 5, hula training in Hawaii every summer,
research on regional industry x spatial design in architecture, recruitment, sales, and new business development at a trading company—diverse experiences accumulated at various points have been integrated into a "single line,"
and are now being utilized in the field of adventure travel and inquiry-based nature experience learning.

During junior high school, I was selected as one of six participants in a post-earthquake Montenegro mayor's invitation program, where I conducted calligraphy workshops for local children. This experience fostered my ability to navigate different cultures during my teenage years.

During my five years at a trading company, I was responsible for new business development, recruitment, and social media strategy, honing my ability to "jump into new environments, build relationships, and act carefully and quickly."

I am a versatile all-rounder in the field, capable of bridging the gap between nature, culture, and education.

【BACKGROUND】Education and Work Experience
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◆ Education

　Tohoku Institute of Technology, Faculty of Life Design (Graduated 2020)
　Major: Integrated Design of Regional Industries and Architecture
　Affiliation: Architecture and Landscape Research Laboratory (Supervisor: Professor Masahiro Onuma)

　▸ Graduation Thesis
　"Material Flow and Effective Utilization Plan of Waste Materials in Washi Craft"

　▸ Graduation Project
　Focusing on the sericulture culture and washi paper industry of Marumori Town, Miyagi Prefecture,
　a regional architectural design that translates the regional ecosystem where mountain life and regional resources connect to the sea into an architectural concept.
　The research, which interprets "how the activities of the mountains and the sea are connected and shape the regional landscape" from the perspective of architecture and space,
　is directly related to a "deep understanding of the region" in adventure travel.

◆ Work History

　Matsuo Trading Co., Ltd. (Trading Company) 2020-2025
　Recruitment and Sales Planning Promotion Department

　▸ New Graduate Recruitment (5 years)

　　- Student support, interview scheduling, internal and external public relations, operation of information sessions and recruitment events

　　- Leading the online transformation of recruitment activities

　　- Improving PR capabilities through the creation of internal interview articles and promotion of interviews

　▸ New Business Development (2nd year onwards)

　　- Responsible for new business development. Supporting sales representatives in departments they find challenging through paired assignments
　　・Responsible for proposing new services to existing customers, contributing to business expansion

【CULTURAL & PHYSICAL PRACTICE】Cultural & Physical Activities
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◆ Calligraphy (Age 5 - Present, over 20 years of practice)
　　・Developed skills in calligraphy classes from a young age and continues to practice today
　　・A practitioner who embodies the depth, concentration, and spirituality of Japanese culture
　　・Can also be used as cultural experience content for overseas guests

◆ Hula (High school - One month of training in Hawaii every summer)
　　・Travels to Hawaii every summer to continue hula training there
　・Learns not only dance techniques but also the cultural background and spirituality of Hawaii in depth
　　・The foundation of strength: physical expression × cultural understanding

◆ Surfing
　　・Having a sense of using one's body in nature and respecting the ocean in everyday life

◆ Basketball (3 years in junior high school)
- Became a starting center immediately after joining the team
- Developed mental strength to not succumb to unreasonable circumstances and
- Cultivated a "savings-type effort" to steadily build up experience

【INTERNATIONAL EXPERIENCE】 International Experience
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◆ Montenegro Cultural Exchange (Junior High School)
- Participated in a program invited by the Mayor of Montenegro after the earthquake, selected as one of six participants
- Passed the selection process by expressing a desire to "share calligraphy overseas" during the interview
- Conducted calligraphy workshops for local children
- Gained the ability to take action by venturing alone into a different culture in one's teens

◆ Hawaii (High School ~ Every Summer)
- Traveled annually to study hula. Continuous International Experience: Learning Culture, People, and Language Firsthand

【STRENGTHS】Strengths
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① Strength in New Business Development and First Encounters
The ability to take initiative without hesitation. Proven in trading company sales.

② Ability to Maintain Relationships
Building trust through careful dialogue tailored to the other person.

③ Cultural Understanding × Physicality
The ability to understand culture through physical experience, cultivated through calligraphy, hula, and surfing.

④ Field Observation Skills
The ability to deeply "read" a place, cultivated through research on regional industries and landscapes in architecture. Directly applicable in nature experience learning settings.

⑤ Document Creation and PR Skills
Communication skills honed through recruitment public relations, SNS strategy, and article writing at a trading company.

⑥ Attitude Towards Continuous Learning
Proof of long-term commitment, such as over 20 years of calligraphy and continuous hula training.

【PERSONAL STORY】Personal Story
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Born into a family of temple carpenters, I grew up experiencing the construction industry firsthand from a young age.
I began practicing calligraphy at the age of five and have continued it for over 20 years.
Every summer, I traveled to Hawaii to train in hula, not only to learn the dance techniques, but also to understand the spirituality of the culture.

In junior high school, when I applied for a program invited by the mayor of Montenegro after the earthquake,
I expressed in the interview my sole desire to "share calligraphy with the world."
After being selected from six participants, I traveled to Montenegro and conducted calligraphy workshops with local children.
That experience became the origin of my attitude of "taking my own culture to the world."

At university, I explored the connection between mountain and sea life from an architectural perspective, focusing on the sericulture and washi paper industry in Marumori Town, Miyagi Prefecture.

That question remains relevant today in adventure travel, as it represents the ability to convey the true essence of a region to guests.

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"The experiences I've accumulated piecemeal have, before I knew it, formed a single line.
I feel that my life has naturally converged into this work that connects nature, culture, and the community."

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【VISION & MISSION】Vision & Mission
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Vision
To create experiences that allow children and young people to expand their dreams and possibilities through encounters with nature, culture, and the community.

Mission
To design experiential value that spans nature, culture, and the community, and to deliver the charm of the region to all of Japan and the world.

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